How to maximise your profits with AdSence

Many bloggers and content creators are keen to increase their Google AdSense earnings because they are desperate to make money in the digital world. This is why you will find them placing ads of various sizes and locations, as Google is a powerful source of income from the web. This is why you will find a large number of bloggers and website owners trying to integrate Google Adsense.

These bloggers believe that once they place Google Adsense, profits will flow like rivers in spring and they will make thousands of dollars in record time. But the sad truth is that not everyone who places these ads can monetise them. That’s why we’re going to give you 9 effective strategies to help you maximise your earnings.

So, if you’re a blogger or website owner and you’re struggling to maximise your Google AdSense earnings, all you have to do is read this article from start to finish, because I’m going to give you successful methods based on my experience so that you, in turn, can have a monthly income from Google.

I- Selecting a content type :

There are a large number of content creators in the blogosphere who follow a variety of standards and strategies, but are faced with profits that are so low as to be unbelievable. The question arises: What is the root of the problem, where is the confusion and what needs to be done? Is it the SEO standards or are there hidden aspects that they don’t realise? The hard truth is that they are targeting a type of content that advertisers are rarely interested in, such as horror stories or children’s content, as well as some educational topics that haven’t achieved the desired success.

Therefore, it is essential to select content that has profitable prospects to help you in this crucial step, which is to use the Google Ads platform, formerly known as Google AdWords. This platform gives you access to the right keywords according to the countries you are targeting and provides you with accurate reports on search volume, competition from advertisers and how much money is being offered.

Another criterion is that this type of content is aimed at a specific age group, often children. Advertisers know that this group will not want to buy products or subscribe to services, so they offer very low prices, among other reasons.

II- Site speed :

The website plays a crucial role in increasing Google AdSense earnings because it is the foundation upon which everything is built. The website is the interface through which visitors navigate from one page to another, from one section to another. If there is any glitch or malfunction in the site, you will be the cause of alienating visitors. One of the main things to focus on is the speed of the site, as it is a crucial element in attracting visitors.

In other words, you should optimise the speed of the site so that visitors can navigate it smoothly and quickly, and the faster the site, the more likely ads are to appear in front of followers. This will go a long way to increasing the number of ad clicks. You should also optimise the images you include in articles to take the pressure off the ads in the text, improving the visitor experience and increasing your profits.

You should choose a template, whether in Blogger or WordPress, that is fast and error-free. Having SEO errors on your site can create an obstacle to its visibility in search engines, which means that visitors will not hesitate to visit it, which of course reflects the lack of profitability of the site.

III- Responsive to phones :

Haven’t you noticed that a large percentage of your traffic comes from smartphones, more than 85%? Nowadays, the use of smartphones has become extremely popular as users can seamlessly browse information without the need for a computer. For this reason, many advertisers prefer to display their ads on these mobile devices rather than on computers. You should therefore pay attention to the speed and responsiveness of your site for smartphones.

To avoid this problem, it’s important to choose a template that’s exceptionally fast and responsive for smartphones. Google Console, which provides you with statistics about your site and any problems you may be experiencing, also displays a section specifically for mobile. This reflects the attention paid to site speed on these devices.

One of the most common mistakes content creators make is adding pop-up ads from other companies with poor profitability, as these ads appear randomly and illogically on your site, pushing you towards quick profit at the expense of content quality. This behaviour leads to a loss of traffic and trust, as the audience will not be able to tolerate this advertising chaos. The best option is Google Adsense, which provides you with harmonious pop-up ads that are not cluttered and overloaded with ads.

IV- Site design :

Site design is the cornerstone of Google AdSense profitability, as the look and feel of a site encourages visitors to stay longer. That’s because it’s easy to find what they need quickly and easily, which enhances the navigation experience. This increases your Google AdSense earnings in terms of both cost per click and earnings per 1,000 impressions; the longer a visitor stays, the more you benefit.

The sections should be clearly organised, with a section for making money online, a section for making money from YouTube, a section for making money from Facebook, a section for blogs or tutorials, and so on.

You should also pay attention to the speed of the site and avoid adding extra widgets or too many images and colours, as these elements negatively affect the loading speed. You should try to create a site with a classic character, do not pay too much attention to shapes and colours, as visitors come to seek knowledge, not to enjoy a painting.

V- High yield keywords :

Many bloggers who want to make money from Google Adsense start their journey by writing articles with unique ideas and quality content, but they often overlook a crucial element that will boost their earnings: high yield keywords.

Google AdSense itself recommends that you choose keywords that people in search engines are interested in and that advertisers are willing to pay high prices to target. For example, if you want to address the topic of “making money from the virtual world”, you may be torn between using the phrase “work from the internet” or “make money from the internet”. However, after a careful search of Google Ads, you may find that “profit from the internet” attracts advertisers at a higher price compared to “work from the internet”. Of course, we should choose “make money from the internet”, which is the keyword with the highest return.

You should coordinate the keywords in the topic in a precise and non-random way, so that Google doesn’t get the impression that you’re just trying to increase your visibility in the search engines. You should be logical in your content, relying on keywords, but writing like a poem, without boring duplication of words. You don’t have to make the reader feel like you’re repeating words to increase traffic, but you should weave content that engages and captivates.

VI- Rely on SEO standards :

In order to maximise your Google AdSense earnings, you should pay attention to SEO, which is the backbone of the whole film; if you delve into the secrets of your subject’s success, you will find yourself surrounded by endless blogging earning opportunities. SEO is a comprehensive school that will give you the tools to make your articles appear prominently in search engines, contributing to the success of your site.

SEO, which stands for Search Engine Optimisation, boils down to the need to apply certain strategies in your articles and on your website, with the aim of increasing and improving the quality of your web traffic. In this way, you will be able to attract a large number of visits, which in turn will turn into profits.

VII- Offer different ways for visitors to return to your site :

One of the factors that increases Google AdSense earnings is using different strategies to encourage visitors to return to your site. Encourage your followers to subscribe to your newsletter, which can appear at the bottom of articles or as a banner at the top of the page, giving them the opportunity to see the latest articles you publish. You can also create social pages for your site on platforms like Pinterest, YouTube, Facebook, TikTok, Instagram, Twitter and more.

People recognise the name of your site, and as they become more familiar with it, they become more inclined to search for it in search engines. This is what’s known as truly targeted traffic, because you’ve won them over and they’ve become addicted to your content. And of course, as mentioned earlier, the more they visit your site, the more money you make.

VIII- Placement of advertisements :

Choosing the right location to place AdSense is one of the most important things that can help maximise profits from Google AdSense. Many bloggers face real challenges when it comes to choosing the right locations for their ads, as they may receive a large number of visits, but the click-through rate remains low, causing frustration and leading to failure in the field of blogging. This is why the choice of location becomes critical, either by consulting Adsense experts in their forums or through the experiences of other bloggers.

I think the best option is to optimise your ads for smartphones rather than desktops. This is the key point because the majority of users access content on phones rather than computers. If you’re sizing for desktop and not mobile, you’re in real trouble. But if you choose ads that are optimised for mobile, you’ll find that they’re also responsive on desktop, increasing your chances of success.

My experience confirms that responsive ads are the most successful on the site, as are so-called in-article ads. As for the best places to place these ads, I recommend placing them below the banner and above the article title, with another ad in the centre of the content. Some people find it useful to place an ad at the bottom of an article, especially on sites that offer downloads of software, applications or the like.

We shouldn’t overlook the importance of automated ads; they help place ads in the places that attract the most traffic. The best strategy is to place two to three ads within the content, leaving the rest of the space for automated ads.

VIIII- Google Analytics to monitor performance and analyse results :

Many bloggers overlook a very important point, which is the need to analyse site visitors on a daily basis. There’s nothing better than Google Analytics, developed by Google. This tool helps you to understand how your users interact with your site and provides you with a wealth of information about their behaviour, the time they spend there, the countries they come from and the type of content they are interested in. It also gives you information about how often they return to your site, which is essential for improving your site’s compatibility with AdSense ads and maximising your profits.

However, you should be aware that Google Analytics is not as easy as it seems; it requires careful study and constant monitoring, as well as learning how it works and understanding what needs to be done to effectively monitor your site. You’ll also need to determine exactly what your visitors’ interests are in the articles, and delve into other details you’ll need.

What I would like to share with you about maximising Google AdSense earnings on your blogs or websites is a call to continue to work hard and strive for innovation and uniqueness in your content. Your focus should be on what attracts visitors to search engines such as Google, because the more you publish topics that are rich in targeted and high quality keywords, the more fruitful your efforts will be. I wish you success on your journey and may God’s peace, mercy and blessings be upon you.